Amp Human: Unlocking Limitless Human Performance Potential

Amp Human: Unlocking Limitless Human Performance Potential

Your job does not require fitness, it demands performance.

Human performance tools and strategies have advanced immensely, allowing military and first responder personnel to execute arduous training and recover quickly for the next call, the next fight, or the next deployment.


PR Lotion enhances your ability to make a difference by redefining your limits.



-11% INCREASE in lactate levels


-53% REDUCTION in delayed onset muscle soreness (DOMS)


-25% MORE intervals completed to exhaustion

"ADS, Inc. is continuously evaluating cutting-edge solutions to enhance the warfighter’s performance and lethality. Amp Human’s PR Lotion helps neutralize acid, can prolong strenuous activity, and speed-up recovery efforts. It is part of a large array of Human Performance solutions available through ADS’ various contract vehicles."

- Mike Ottaway, ADS Category Manager – Human Performance

Amp Human offers human performance products that allow athletes, individuals, first responders, and military members alike to unlock their limitless potential.

Applying Amp Human’s topical sodium bicarbonate enables users to:

  • Recover quickly and more effectively
  • Improve muscle efficiency
  • Maximize power output
  • Increase endurance
Men Running at ADS Military Run

Why PR Lotion matters

  • Keeping acidity low helps the body use the preferred fuel source of energy that is stored in the muscle. It also helps prevent the buildup of the burning sensation associated with intense exercise. This allows the athlete to push harder, work longer, and recover faster.

The Basics of NaHCO3 (Sodium Bicarbonate)

  • The use of sodium bicarbonate as a performance enhancer is backed by over 80+ years of clinical and observational research.
  • In the blood and muscle, natural bicarbonate acts to buffer the acidity from intense exercise: this transports more CO2 to the lungs; the amount of bicarbonate in the body directly relates to the amount of acidity the body can buffer.
  • Lowered acidity increases lactate availability and usage for fuel. Lactate can be taken up by active tissues to be used as fuel or by the liver to make new glucose.
  • Lowered acidity has lasting effects; decreased muscle damage and improved recovery allow for continued best efforts and chronic improvements in performance.
  • Oral sodium bicarbonate supplementation has been a proven strategy for improving performance and reducing muscle soreness. However, traditional bicarbonate loading requires unique and complicated timing and dosing strategies in addition to inducing gastrointestinal discomfort and potentially painful and explosive complications. Sodium bicarbonate, or baking soda, is not well-tolerated by the gut.
  • Bicarb is one of five substances that is known to be performance-enhancing but not banned by The International Olympic Committee (IOC).

PR Lotion

  • The first and only method for bicarb loading that does not induce GI distress or require careful timing and dosing strategies that interfere with focus and preparation. Put it on before training or competing and enjoy your individualized fueling strategy without concern for sodium bicarbonate (NaHCO3)-induced gastrointestinal complications.
  • Scientific evidence is emerging that PR Lotion positively influences fluid retention and keeps blood plasma levels steady during exercise. This helps prevent cramping in addition to allowing the heart to deliver oxygenated blood without the need for an increase in cardiac muscle contraction force.
  • Enhances the body’s first line of defense (the naturally occurring bicarbonate buffering system) for buffering H+ (acidity) by 33%; this allows for more high-capacity work with less acidic buildup.
  • Works in a dose-response manner: one-time usage increases performance and recovery immediately with no additional effects, chronic usage promotes beneficial physical adaptations that increase performance long-term.
  • By reducing soreness and enhancing recovery, PR Lotion improves your ability to function daily and perform at optimum levels by slowing the often-seen degradations in performance that continued high volume/intensity training induces.
  • PR Lotion facilitates the continued completion of more quality training sessions with improved recovery during your training cycle, which leads to a long-term increase in the quality and quantity of your training; this often separates great athletes from good athletes.
  • PR Lotion is currently in use by numerous professional and collegiate sports teams, sponsored athletes, Ironman World Champions, Tour de France winners, and researchers as well as Special Operations Forces (SOF) and SOF-like units across the Armed Forces and the DoD as a method to increase performance and recovery while increasing day-to-day outputs that support long-term adaptations.

Amp Human

PR Lotion

PR Lotion

PR Lotion is designed to maximize your training and recovery by unlocking bicarb, a natural electrolyte that improves muscle function and helps you combat fatigue during hard workouts. Get more from every training session with PR Lotion. Each bottle supports 10-15 workouts.

ADS, Inc.’s innovative, solutions-based product development means you’ll always have access to the most cutting edge technology on the market. Learn more about our technology scouting initiatives by visiting our innovations page.